by Jon Dale | Jun 3, 2024 | Sales
You’re a tradie, price is a big deal. You face constant everyday pressure on your thoughts about price. Always downward pressure unless you’re talking to me. You’re afraid of being too expensive when you explain your sales and margins or when you...
by Jon Dale | May 13, 2024 | Sales
People say it all the time, don’t they? It’s a very common thing for a customer to say to a tradie or a builder. A homeowner might say it to a builder. A builder might say it to a subcontractor. A property manager might say it to a business. There are a...
by Jon Dale | Feb 19, 2024 | Sales
Hands up if you’ve had a miscommunication with a customer that’s ended up costing you money! Is there anybody out there without their hand up? Just a few liars, right? It happens all the time and tradies are notorious for it. I had a very minor incident of it on...
by Jon Dale | Feb 12, 2024 | Marketing, Sales
Do you give one? You have to for some things. Consumer law says, “What you sell has to be fit for purpose, and do what it’s meant to do, and be free of defects”. Guarantee and warranty are not the same. So you have to warranty that by law. In New...
by Jon Dale | Mar 21, 2023 | Sales
Recently, I’ve been chatting about quoting and the difference between Fixed Price and Cost Plus quotes. And lots of people have been sharing their opinions about how they price jobs. So I thought I’d weigh in with my perspective to solidify why I believe one is better...
by Jon Dale | Sep 12, 2022 | Sales
It’s not really clear that there’s a recession coming. If you believe what Australia’s shittier newspapers are saying at the moment, we’re due for a pounding – high-interest rates are going to send us into a big recession and it’s going to be...
