by Jon Dale | Feb 23, 2025 | Marketing
Hi Tradies, you know what it’s like when you don’t have work – nobody wants to have people standing around twiddling their thumbs or cleaning the shed or doing work on your place. It’s not what you want but it’s horribly common. This is what often...
by Jon Dale | Feb 16, 2025 | Marketing
If you run a trade business and get your work from other businesses, not individual people, then you need to be doing business-to-business marketing. Before you dismiss marketing and say you don’t do it, consider this: you are doing some form of marketing, or...
by Jon Dale | Feb 12, 2025 | Marketing
Hi Tradies, Marketing’s a big topic, isn’t it? What marketing do you do? More to the point, what marketing should you be doing? There are lots of options, aren’t there? And lots of agencies and ads telling you that their thing is the right thing. I...
by Jon Dale | Nov 3, 2024 | Marketing
I’ve been creating content lately about marketing and sales and how it’s quieter than it was, but I want to clarify my position on this. The construction industry—building, renovations, and all the related trades—has been busy since the COVID stimulus came...
by Jon Dale | Sep 29, 2024 | Marketing
Do you want to know how to do business properly? That’s profitable, without too much stress and too much work and with people in their jobs doing a good job and liking it. You’re a tradie or a builder. You run a business. You’ve started growing and you have a...
by Jon Dale | Sep 8, 2024 | Marketing
There’s tension around price, isn’t there? Always. You need to charge enough to cover your business costs and risks and make a profit or why would you bother owning and running your own business? But there’s downward pressure on you, from all around. From the...
