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Business Coach for Trades and Builders

Book A 10-Minute Call

Your business needs you to be a
Businessperson not just a Tradie.

Small Fish shows tradies and builders like you how. That shift will get you: more money, more time, more freedom.

No BS. Individual attention (and a laugh where we can) to fast track your way to More Business, Less Tradie.

BOOK A 10-MINUTE CALL

How does it work?

It’s called the Tradies Toolbox Coaching Program and it will help you do 3 things:

  • Figure out what to do (Strategy)
  • Learn how to do it (Training)
  • Actually do it all (Coaching)

That’s important, isn’t it? You want to do the work to build systems into your business so you can grow it properly, which means profitably, not just working harder and with people in their jobs doing a good job.

Is that what you want? If it is, maybe business coaching is for you. Why don’t you book the 10-Minute Call and we’ll decide whether we’re a fit, whether we can help you in your situation. If we both think we can, we’ll have a longer meeting – a Strategy Session to help you decide if it’s right for you.

Even then, you’ve got 30 days to change your mind, so why not book a call?

BOOK A 10-MINUTE CALL

See What Some Of Our Clients Have To Say

Ben - Everything Air Conditioning
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Ben

Everything Air Conditioning

Eddie - Naturescapes Byron Bay
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Eddie

Naturescapes Byron Bay

Matt
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Matt

TRJ & Sons Consutruction

Matt
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Mike

Mackay Electrical Solutions

Matt
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Toby

Switched on Electrical Services

Does it Work?

Yes it does.

It works if you do the work. That part is important. If you attend the sessions and use the program to help you do the things we agree need doing, it works.

But YOU need to do that work. You need to drive, you need to be responsible for your own success, with the help of my coaching program.

You need to come to the group coaching calls and use your fellow tradies and me to bounce off and give you motivation and confidence and energy. Don’t just vanish into your busy business or nothing will change.

The strategies work. The systems and structures I’ll teach you to build will support your business to grow.

  • You’ll write a strategy (with my help)
  • You’ll learn new skills (with video training and one-to-one training)
  • You’ll meet with your coach in group sessions and one-on-one sessions to be held accountable and to be helped and encouraged and pushed
  • You’ll measure progress and your numbers so you’ll be able to see the coaching working

Will it Work for Me?

Yes, it works for everyone – business principals are consistent and your coach will help you apply them specifically to your business.

Before you jump in, can you answer yes to these questions?

  1. Are you ready and willing to invest in improving your business?
  2. Are you ready and willing to make time to be OFF the tools and invest IN your business? not just the jobs
  3. Are you big enough for coaching to be worth it? – around $50k p/m (+) and at least 2 tradies under you
  4. Are you excited by your business giving you, more money, more time, more freedom?
  5. Are you ready to move out of the hustle phase of a trades or building business and be More Business. Less Tradie?
  6. Do you want to build systems, know your numbers, systematically find and win work and manage your team better?
  7. Do you want to develop the mindset of trades and building industry leaders?

If you think that’s you, book a call.

BOOK A 10-MINUTE CALL

The Joining Process

(What you do if you think you want to work with me)

Book a Money Call

  • 10-minute phone call to see if we’re a fit
  • Do we think I can help?
  • Do we like each other?
  • Are you willing to invest?

Yes?

STRATEGY SESSION

1-hour, structured Zoom meeting

Part 1: Decide your next steps for your business (your strategy)

Part 2: “This is coaching — do you want it?”

Yes?

GET STARTED

  • Business Coaching for Tradies & Builders
  • Let’s make you some money
  • And build you a beautiful business
BOOK A 10-MINUTE CALL

Why Would you Want a Business Coach?

  • Because you want to grow your business properly – profitably, without too much work, without too much stress and with people in their jobs doing a good job.
  • Because you want to make more money – a fair wage PLUS a net profit of 10% of revenue is reasonable.
  • Because you want to feel more in control of your business.
  • Because you want to feel more confident as a businessperson (not just as a tradesperson – we know you’re good at that).
  • Because you want some time back for yourself rather than always feeling needed in your business

Trusted by 100+ Aussie Trade And Construction Businesses

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What does Small Fish actually do?
Small Fish provides business coaching for tradies and builders who want more structure, stronger margins, and a business that doesn’t rely on you putting out fires all day; we work on the practical stuff – systems, numbers, team accountability, and a repeatable way to win profitable work – so you can stop burning out and start feeling in control.
Who is this for (and who is it not for)?
This is for trades and building businesses that want to grow sustainably, especially owners stuck in the day-to-day who want a clearer operating rhythm and a business that behaves itself; it’s not for people chasing shortcuts, refusing to track their numbers, or looking for “motivation” without actually implementing anything.
How does business coaching work in real life?
You bring your current reality – cash flow, workload, team issues, quoting, pipeline and all the messy bits – and we help you prioritise what actually matters, put simple tradie-friendly systems in place, and hold the line on doing what you said you’d do so you build momentum with fewer random tactics and more consistent weekly actions.
What results should I expect (without the hype)?
Most owners feel the first shift as clarity and control – a plan, a weekly rhythm, and better decisions – and over time that usually turns into improved margins, fewer quoting mistakes, better staff performance, and less stress because the business isn’t leaning on you for every decision.
Do you work with businesses outside Melbourne/Sydney/Gold Coast?
Yes, location matters a lot less than execution; business coaching for tradies and builders works with a mix of calls, tools, and on-the-ground implementation depending on what you need, and if you’re a tradie or builder in Australia or NZ who wants better structure and stronger margins, you’re in the right place.
What’s the first step?
Start with a short call where we confirm if you’re a good fit, clarify your biggest bottleneck, and decide the most sensible next move, and if there’s a clear match I’ll point you to the right coaching or program option based on your goals and current constraints.

Grab the Guide HOW TO BE MORE OF A BUSINESSPERSON AND LESS OF A TRADIE

You don’t need to wear a suit, but you do need to focus on your business as well as the job it does. You need to work ON your business, and you need to think like a businessperson – as well as a tradie.

That’s where the money is – in making sure your business is busy and profitable.

GET THE GUIDE

If you’re ready to talk about my business coaching program, please book a call.

If you’re not ready (yet), check out my Toolbox Tips – they are short, useful pieces of business advice you can implement now:

YOUTUBE CHANNEL

TAKE ME THERE

PODCAST

Podcast

Why am I called Small Fish Business Coaching?

Because I work with small businesses – small trade businesses and small building businesses.

(I thought it was funny when I started and I like the logo with the small fishes looking like a bigger fish – because that’s what you do with the coaching, isn’t it? You look and act like a bigger fish who knows more because you’re learning and doing what the bigger fishes know.

It’s for trade business owners and building business owners who want to grow bigger – that’s definitely part of it. How big you want to grow is up to you but my coaching program will help you go from small (less than $1,000,000 per year in revenue) to bigger ($3,000,000 to $5M to $10M). Beyond that you’ll grow out of me and hire your own people in-house or specialists.

Where are you on your growth journey? Do you want to see if it’s for you?

Book a 10-minute call

BOOK A 10-MINUTE CALL

Latest Blog Posts - Trade Business Talk

What You Quoted VS What You Made

What You Quoted VS What You Made

by | May 26, 2026 |

It is important to know if you’re losing money between quoting jobs and getting paid. If you quote with a 30% gross margin but you don't see 30% in your P&L, something's wrong and you should fix it. You should set up systems so you do it for every job...

Book a Money Call with Jon

If you’re a tradie or a builder with more than $30,000 per month revenue (less than that, you’re not ready yet, sorry), then you might be only a few small changes away from more money, less stress and a business that works like a dream instead of grinding like a broken engine.

BOOK A 10-MINUTE CALL